Accounting and Bookkeeping Services in India for Multi-State Sellers, D2C Brands and Growing Businesses
Om Accounting is an Indian accounting firm built for businesses that trade across state lines — marketplace sellers with stock in several states, D2C brands shipping from one warehouse to customers everywhere, exporters clearing through multiple ports. From two offices in Jaipur we serve 40+ clients across the country, around 38 of them selling online. Each month we reconcile roughly 15 to 18 lakh order-level transactions and handle GST accounting and filing across 60 to 70 registrations, many belonging to a single business operating in several states at once.
Most firms describe themselves by the returns they file. The problem we solve is wider than any single return: keeping one coherent set of books for a business whose sales, warehouses, registrations and tax credits are spread across India — so the owner sees real sales, real costs, real cash and real profitability in one place, instead of a drawer of state-wise filings that never tie together.
| What we do | Bookkeeping, multi-state GST compliance, marketplace settlement reconciliation, export accounting and refunds, month-end close, MIS and Virtual CFO |
|---|---|
| Who we work with | Amazon, Flipkart, Myntra and Meesho sellers; D2C brands; exporters; manufacturers and trading MSMEs; accounting firms needing back-office capacity |
| Where | Remotely across India, and internationally, from two offices in Jaipur |
| Since | July 2017 |
| Team | 15+ accounting and finance professionals, including Chartered Accountants and CPA professionals |
| Reporting | Monthly pack delivered between the 15th and the 20th |
The number in your bank is not your sales
For a business selling across India, this is the misunderstanding that quietly corrupts the whole ledger — and it is where most of the books we inherit have gone wrong.
The figure a marketplace settles into your account is a net number with a long trail behind it: gross sales, minus returns and refunds, minus RTO losses, minus commission, minus shipping and fulfilment, minus payment collection charges, minus sundry adjustments, minus TCS and TDS withheld — and for a multi-state seller, that trail then has to be split across the states where the stock sat and the sale happened.
Book the bank credit as revenue and the damage runs through everything downstream. Turnover is understated, so GST filings stop agreeing with marketplace reports. The fees you paid vanish from the ledger, so no one can tell what a channel actually costs. Withheld tax sits unclaimed in the portal. And channel-wise profitability — the number a pan-India seller most needs — becomes impossible to compute, because gross and deductions were never recorded separately in the first place.
Accounting services by state
The accounting problems are not the same everywhere, and neither are these pages. Each one leads on what that state’s businesses actually deal with rather than repeating the same text with a different name.
| Rajasthan | Our home state, with both offices in Jaipur. Export accounting for gems, handicrafts and textiles — LUT, IGST refunds and forex realisation |
|---|---|
| Maharashtra | Marketplace warehousing GST — stock held in the Bhiwandi and Navi Mumbai belt creates a registration obligation for out-of-state sellers |
| Delhi NCR | Ecommerce and marketplace accounting across the capital region, served remotely from Jaipur |
| Uttar Pradesh | Two states in one — the Noida and Ghaziabad ecommerce belt, and the Moradabad, Bhadohi, Kanpur and Agra export clusters |
| Karnataka | Bengaluru D2C brands that must explain their books to investors — real unit economics and investor-grade monthly reporting |
| Tamil Nadu | Job work accounting and ITC-04 for Tiruppur and Erode, where production passes through several outside units before it ships |
| Gujarat | Inverted duty structure refunds for Surat processing and Morbi ceramics, where input tax credit accumulates faster than it can be used |
| Telangana | Export of services rather than goods — the five conditions, the intermediary trap, and evidence without a shipping bill |
| West Bengal | Kolkata as a distribution market — inter-state branch and stock transfers, C&F arrangements, and leather and jute exports |
| Haryana | Gurugram multi-channel brands, including why selling to a quick commerce platform is often not a marketplace sale at all |
| Punjab | Section 43B(h) MSME payment exposure and bank-facing stock and book debt reporting for Ludhiana and Jalandhar manufacturers |
| Andhra Pradesh | Exempt domestic supplies alongside zero-rated exports, and the monthly input tax credit apportionment that decides aqua margins |
Within those, three city pages go into more local detail: accounting services in Jaipur, Mumbai and Nagpur.
Marketplace and settlement reconciliation, platform by platform
Amazon
Amazon settlements get materially harder the moment a seller stocks in more than one state: fees billed against one GSTIN, stock moved across state lines, TCS landing in several cash ledgers at once. We reconcile each settlement report line by line — sales, returns, replacements, FBA and Easy Ship fees, storage and long-term storage, advertising and reimbursements — then tie it to the bank credit and to the TCS sitting in each registration’s GST portal. Our Amazon seller accounting page covers this in depth.
Flipkart, Myntra and Meesho
Flipkart, Myntra and Meesho each report on their own cycle and call the same deduction by a different name — which is exactly where multi-platform sellers lose control: four dashboards, four vocabularies, one bank account. We bring every platform into a single ledger under one naming convention, so a business selling on three or four of them can compare channels like for like instead of maintaining spreadsheets that never agree. See Flipkart seller accounting.
Shopify, WooCommerce and your own website
On your own website the money path works differently: gateways pay out net of their fees, and orders arrive from every state with no marketplace to organise them. We reconcile gateway payout to order to bank, and make sure discounts, customer-paid shipping and courier payouts each land in the right place — because when they don’t, a D2C brand’s gross margin is a guess dressed up as a number. See Shopify and D2C accounting.
Payment gateways and cash on delivery
India now runs on UPI, and that changed the shape of the reconciliation job. A single D2C brand might take UPI through Razorpay, cards through Cashfree and wallets through PhonePe — three gateways, three fee structures, three payout cycles, each netting charges before the money moves. Layer COD on top, which couriers remit on a separate cycle with failed deliveries and RTO netted out, and a business shipping to twenty states has six or seven money streams to tie back to one ledger. Multi-gateway reconciliation is the unglamorous heart of the work: every payout matched to its orders, every fee captured, so “unexplained difference” stops appearing as a line item.
The two tax numbers that decide your ecommerce margin
GST TCS under section 52 runs at 0.5 percent — CGST plus SGST on intra-state supplies, or IGST on inter-state ones — down from 1 percent since 10 July 2024. For a seller in several states it lands in several electronic cash ledgers, because marketplaces file GSTR-8 by the 10th of the following month against each registration the sale touched. Leave marketplace reports unreconciled against GSTR-8 and the credit sits there indefinitely, scattered across states and invisible to whoever files the returns.
Income-tax TDS under section 194-O is 0.1 percent since 1 October 2024 (earlier 1 percent), with a five-lakh-rupee threshold for individuals and HUFs with linked PAN and Aadhaar, and no threshold for companies and LLPs.
Small on a single order, material across a year’s volume — and the businesses that never claim these credits are, without exception, the ones whose books record settlements as sales. The ecommerce accounting guide for Indian sellers walks the whole trail step by step.
What else we do
Beyond marketplace work, the core of the practice is ordinary accounting done properly. Accounting and bookkeeping covers the monthly ledger, bank reconciliation, receivables and payables and month-end close. Ecommerce accounting sets out the marketplace method in full. Virtual CFO services covers cash-flow forecasting, working capital and profitability work for businesses that need more than accurate books. And outsourced accounting from India is for overseas businesses and accounting firms that want to hand the function over entirely.
What we handle right now
- 40+ clients across India, around 38 of them selling online, served entirely remotely
- Roughly 15 to 18 lakh order-level transactions reconciled every month — more in the festive quarter — from sellers in a dozen states
- GST accounting and filing across roughly 60 to 70 GSTINs, including businesses registered in several states at once
- Amazon, Flipkart, Myntra and Meesho plus D2C and own-website channels, unified in one ledger for clients selling on three or more platforms
- 15+ accounting and finance professionals, including Chartered Accountants and CPA professionals, working across the IST working day from two Jaipur offices
How the month actually runs
For a multi-state client the month has a fixed order. Settlement and sales data is in by the 8th, because GSTR-1 goes out by the 11th for every registration — and with several GSTINs that means several filings, each needing its own reconciled figures. Bank and accounting data follows by the 14th, and the reporting pack lands between the 15th and the 20th. Sequence is everything: file a state’s GSTR-1 from unreconciled marketplace data and you spend the next year amending it, multiplied by however many registrations you hold.
What our pan-India clients get every month
- Profit and loss, consolidated with state-wise breakups
- Marketplace-wise sales across every platform
- Settlement reconciliation, from order to bank
- Channel fees and deduction analysis
- Returns, refunds and RTO report
- Multi-state GST reconciliation — GSTR-1, 3B and 2B tied together per registration
- TCS and TDS credit tracking across states
- Bank reconciliation across all accounts
- Receivables and payables with ageing
- Cash position and working-capital snapshot
The pack is written for the person running the business — an owner deciding where the next rupee goes — not for an accountant filing it away.
Two reconciliations that found real money
On a client at roughly one crore of annual turnover, detailed reconciliation identified in excess of one lakh of previously unmatched amounts — a mix of items that can arise from unclaimed TCS credit, unmatched remittance, missing adjustments or wrongly accounted marketplace deductions. On another engagement covering eight months of historical accounts, reconciliation identified a previously unmatched difference at the twenty-five lakh level, after which the records were cleaned and the process standardised so it stopped recurring.
Those amounts were identified and correctly accounted for. We are careful not to describe them as money recovered or won, because that is not what reconciliation does — it tells you the truth about where your money went, and it is then usually possible to act on it.
When your books are months behind
Backlogs are the norm for businesses that outgrew a single state: six months of unreconciled settlements, GST filings done registration by registration with nothing tying them together, stock sitting in warehouses no ledger tracks. A clean month or two takes a fortnight to stabilise; a six-month backlog across several states takes two to six weeks or longer, because we rebuild from source documents and reconcile rather than carrying forward figures we cannot verify. We would rather take the extra fortnight and start from a correct opening position across every registration than deliver a fast first month that inherits someone else’s errors.
Who you are actually hiring
Om Accounting was founded in July 2017 by Bhagirath Kirad, an accounting and finance professional since 2007 with a B.Com, an M.Com and an MBA in Finance and Marketing. It is now a 15+ strong team — Chartered Accountants and CPA professionals alongside B.Com and M.Com qualified accountants and career bookkeeping specialists — working from two Jaipur offices and serving clients in every part of the country remotely. More on the practice is on our about page.
The work is organised by function — bookkeeping, reconciliation, GST, export accounting, ecommerce, review and quality control — so a file never depends on one person’s attendance, and whoever records your transactions is never the only person who checks them before you see the result. Wherever in India you are, you get one named contact who stays with your account.
Talk to us about your books
Tell us what you sell, which platforms and states you operate in, your monthly transaction volume, whether you export, and where the books stand today — enough for us to judge fit and scope. Every quote is built from your actual volumes rather than a price list.
Call or WhatsApp +91 80944 44888, or write to cs@omaccounting.in. We are available Monday to Saturday, 9 AM to 8 PM IST, serving clients across India remotely from two Jaipur offices — 201, Second Floor, 27B Dhuleshwar Garden, C-Scheme, Jaipur 302001 and Patrakar Colony, Mansarovar Extension, Jaipur. Full details are on our contact page.
Frequently Asked Questions
Which states do you work in?
All of them, remotely. We have written detailed pages for Rajasthan, Maharashtra, Delhi NCR, Uttar Pradesh, Karnataka, Tamil Nadu, Gujarat, Telangana, West Bengal, Haryana, Punjab and Andhra Pradesh because those states have distinct accounting problems. Working with a business anywhere else in India is exactly the same engagement.
Do I need an accountant in my own city?
Rarely. Ledgers, bank feeds, marketplace reports and shipping bills are all digital, and the thing that decides whether your books are right is whether your accountant has reconciled marketplace settlements or export refunds before. Most general practices near you have very few such clients. If you genuinely need someone physically present, a local firm is the right answer and we will say so.
What makes ecommerce accounting different from ordinary bookkeeping?
The settlement. In ordinary trade, the money that arrives is the sale. On a marketplace it is the sale less commission, shipping, fulfilment, returns, RTO, payment fees and withheld tax — so recording the bank credit as revenue is wrong in six directions at once. Everything downstream, from GST agreement to channel profitability, depends on unpicking that.
Do you handle GST filing as well as bookkeeping?
Yes — and as one job, not two. The books and the returns are reconciled against each other every month, because a ledger that never meets the filed GSTR-1 and GSTR-3B is exactly where GST notices begin. We don’t hand half the job to someone who never sees the other half.
Can you handle multiple GST registrations across states?
Yes, and it is common in our work — we handle roughly 60 to 70 GSTINs. Each registration gets its own GSTR-1 and GSTR-3B, its own credit reconciliation against GSTR-2B and its own e-way bill trail, with inter-state movements between them reconciled so group turnover ties back to what was filed.
Which accounting software do you work in?
For India-based work TallyPrime is what we use most, with Zoho Books, QuickBooks, Xero and spreadsheet workflows also in daily use. We fit into whatever your business already runs on — migrating a working ledger for our own convenience is not something we do.
My books are six months behind. Can you still take this on?
Yes — clearing backlogs is a standard part of onboarding here. Depending on volume and how many registrations are involved, allow two to six weeks or longer: we reconstruct from source documents and reconcile everything instead of carrying unverified figures forward. Your first reporting pack arrives once the opening position is settled and we can stand behind it.
Do you work with businesses outside India?
Yes — overseas businesses and accounting firms that want back-office capacity. Our outsourced accounting page sets out how those engagements run, which software we work in, how confidentiality and access are handled, and what turnaround we will honestly commit to.
What does it cost?
Every quote follows a look at your real numbers — there is no fixed price list. What sets the fee is transaction volume, the number of platforms and bank accounts, how many GST registrations you hold across states, whether exports or refunds are in scope, the software involved, and whether a backlog needs clearing first. Four hundred orders a month and forty thousand are different engagements at any price.
How quickly can you start?
Usually within a week of agreeing scope and receiving access. The first month is spent agreeing the last date your existing books can be trusted, collecting statements and source documents, and rebuilding forward from there — you get the first reporting pack once that opening position is settled.