Accounting Services in Uttar Pradesh for Ecommerce Sellers, Exporters and MSMEs
Om Accounting provides bookkeeping, GST compliance, marketplace settlement reconciliation and export accounting for businesses across Uttar Pradesh — from D2C brands and Amazon and Flipkart sellers in the Noida and Ghaziabad belt to the handicraft, carpet, leather and footwear exporters of Moradabad, Bhadohi, Kanpur and Agra. We work remotely from Jaipur, have run since 2017, and handle roughly 15 to 18 lakh order-level transactions a month across 40+ clients.
Uttar Pradesh is unusual because two very different accounting problems sit inside one state. Along the NCR edge you have marketplace and D2C sellers whose books live or die on settlement reconciliation. Across the rest of the state you have some of India’s densest export clusters, where the accounting turns on zero-rated supplies, refund claims and export incentives. This page covers both, because plenty of UP businesses are now doing both at once.
| What we handle | Bookkeeping, GST, marketplace reconciliation, export accounting, month-end close, MIS |
|---|---|
| Who it is for | Amazon, Flipkart, Myntra and Meesho sellers; D2C brands; exporters; trading and manufacturing MSMEs |
| Main UP regions | Noida, Greater Noida, Ghaziabad, Lucknow, Kanpur, Agra, Moradabad, Bhadohi, Varanasi, Meerut |
| How we work | Remotely, from our two Jaipur offices, on your existing accounting software |
| Reporting | Monthly pack delivered between the 15th and the 20th |
| Pricing | Quoted against your actual transaction volumes, not a price list |
Noida, Ghaziabad and the NCR ecommerce belt
The western edge of Uttar Pradesh functions as part of the National Capital Region, and it carries a heavy concentration of D2C brands, marketplace sellers and third-party fulfilment. Two things follow from that for your books.
The first is settlement reconciliation. When a marketplace pays you, the amount that lands is not your sales figure. The chain behind it runs gross sales, less returns and refunds, less RTO, less commission, less shipping and fulfilment charges, less collection and payment fees, less other adjustments, less TCS and TDS withheld, equals the settlement. Booking the bank credit as revenue understates turnover, breaks the agreement between your books and your GST returns, hides every fee you paid, and leaves tax withheld on your behalf unclaimed.
The second is where your stock physically sits. Under GST, holding inventory in a state creates a place of business there. NCR fulfilment centres straddle Uttar Pradesh, Haryana and Delhi, so a seller registered in one of them can very easily acquire a registration obligation in another without doing anything deliberate. We track where your stock actually is as part of the monthly work rather than assuming a registration map set up two years ago still holds.
Uttar Pradesh’s export clusters and what their accounting actually needs
UP has more established export clusters than almost any other state, and each has its own rhythm: brassware and metal handicrafts in Moradabad, hand-knotted carpets across Bhadohi and Mirzapur, leather and leather goods in Kanpur and Unnao, footwear in Agra, chikankari and zari work in Lucknow, silk in Varanasi, and sports and engineering goods in Meerut.
The accounting question is the same across all of them. Exports are zero-rated under GST, and there are two routes. You can export under a Letter of Undertaking without paying IGST and claim a refund of unutilised input tax credit, or pay IGST on the export and reclaim it, in which case the shipping bill itself functions as the refund application. Which suits you depends on your input credit position and your working capital, and it deserves a deliberate decision rather than whatever the previous accountant set up.
Around that sit the things exporters most often have in poor order: the LUT that has to be renewed every financial year, export invoices and shipping bills reconciled against what was actually reported in GSTR-1, refund claims tracked so they do not quietly stall at the department, duty drawback and RoDTEP entitlements recorded as income in the right period rather than whenever the money arrives, and foreign currency receipts with the exchange differences that come with them.
An exporter who also sells on marketplaces — increasingly common in Moradabad and Agra — ends up running two entirely separate reconciliation problems inside one set of books. That combination is a large part of the work we do.
Marketplace and settlement reconciliation, platform by platform
Amazon
Settlement reports reconciled line by line against sales, returns, replacements, FBA and Easy Ship fees, storage and long-term storage charges, advertising deductions and reimbursements, then matched to the bank credit and to the TCS reflected in your GST portal.
Flipkart, Myntra and Meesho
Each platform reports differently, settles on its own cycle and gives the same deduction a different name. Several of our clients sell on three or more platforms at once, and the value is in seeing them side by side in one ledger rather than in four spreadsheets that never agree.
Shopify, WooCommerce and your own website
D2C revenue arrives through payment gateways rather than marketplace settlements, so the reconciliation runs gateway payout to order to bank. Discounts, shipping collected from the customer and courier charges paid out all need to land in the right place or your gross margin is a guess.
Payment gateways and cash on delivery
Razorpay, Cashfree, PayU, PhonePe and card settlements each net their fees before payout. COD remittances arrive from couriers on a separate cycle with failed deliveries and RTO netted against them. Unreconciled COD is one of the most common places we find amounts a business had written off as unexplainable.
The two tax numbers that decide your ecommerce margin
GST TCS under section 52 is 0.5 percent — 0.25 percent CGST plus 0.25 percent SGST on intra-state supplies, or 0.5 percent IGST on inter-state supplies. It came down from 1 percent on 10 July 2024. Marketplaces report it in GSTR-8 by the 10th of the following month and it appears in your electronic cash ledger. If nobody reconciles your marketplace reports against GSTR-8, that credit can sit unclaimed indefinitely.
Income-tax TDS under section 194-O is 0.1 percent, down from 1 percent on 1 October 2024. There is a five lakh rupee threshold for individuals and HUFs with PAN and Aadhaar linked, and no threshold at all for companies and LLPs.
Bookkeeping and GST compliance, month after month
Underneath the specialised work sits ordinary bookkeeping done properly: sales and purchase entry, expense recording, vendor and customer ledgers, bank and credit-card reconciliation, inventory movement and landed cost, accruals and prepayments, and the control-account checks that stop a small error becoming a year-end problem.
On the compliance side that means GSTR-1 and GSTR-3B each period, input tax credit reconciled against GSTR-2B rather than assumed, e-way bills where goods move, TDS where applicable, and the annual return where it applies. Bank reconciliation is the backbone rather than a formality — we match every line against the statement instead of accepting the software’s automatic match, because auto-match is confident and frequently wrong.
Virtual CFO support for growing UP businesses
Where a business is raising money, taking on debt, opening an export line or a new sales channel, or trying to work out why a profitable P&L keeps producing an empty bank account, we work as a Virtual CFO: cash-flow forecasting, working-capital management, channel and product profitability, pricing and margin analysis, and the numbers a lender or investor asks for before they ask for them.
Where we work across Uttar Pradesh
We work remotely with businesses across the state — Noida and Greater Noida, Ghaziabad, Lucknow, Kanpur, Agra, Moradabad, Bhadohi and Mirzapur, Varanasi, Meerut, Prayagraj, Gorakhpur and the smaller trading and manufacturing towns in between. Nothing about the engagement changes with the city. If your operation straddles the NCR border, our Delhi NCR accounting page covers that side of the market, and the deeper marketplace method is set out on our ecommerce accounting page.
What we handle right now
- 40+ clients, approximately 38 of them ecommerce businesses
- Roughly 15 to 18 lakh order-level ecommerce transactions reconciled each month, and more in festive periods
- GST accounting and filing across approximately 60 to 70 GSTINs
- Amazon, Flipkart, Myntra and Meesho, plus D2C and own-website channels
- A team of 15+ accounting and finance professionals, including Chartered Accountants and CPA professionals
How the month actually runs
Marketplace and sales data is collected by the 8th, so GSTR-1 can be filed by the 11th. Bank and accounting data is in by the 14th. Your reporting pack is delivered between the 15th and the 20th. The order matters: collecting marketplace data after the GST deadline rather than before it is how businesses end up filing from figures nobody reconciled, then spending the following year amending them.
What lands in your inbox each month
- Profit and loss, and balance sheet
- Marketplace-wise sales
- Settlement reconciliation
- Marketplace fees analysis
- Returns and refunds analysis
- GST, TCS and TDS reconciliation
- Bank reconciliation
- Receivables and payables
- Inventory information
- Channel-wise profitability
Who you are actually hiring
Om Accounting was founded in July 2017 by Bhagirath Kirad, who has worked in accounting and finance professionally since 2007. He holds a B.Com and an M.Com, and an MBA in Finance and Marketing. The firm is now a team of 15+ accounting and finance professionals, including Chartered Accountants and CPA professionals alongside B.Com and M.Com qualified accountants and experienced bookkeeping specialists.
Work is organised by function — bookkeeping, reconciliation, GST, export accounting, ecommerce, review and quality control — so your file does not depend on one person’s attendance, and the person recording your transactions is not the only person who looks at them before you do. You still get one named contact who stays with your account.
Talk to us about your books
Tell us what you sell, whether you export, which platforms you are on, roughly how many transactions a month, and where the books stand today. That is enough for us to say whether we are the right fit and what the work would involve.
Call or WhatsApp +91 80944 44888, or write to cs@omaccounting.in. We work Monday to Saturday, 9 AM to 8 PM IST, from 201, Second Floor, 27B Dhuleshwar Garden, C-Scheme, Jaipur 302001 and Patrakar Colony, Mansarovar Extension, Jaipur.
Frequently Asked Questions
Do you have an office in Uttar Pradesh?
No. Our offices are in Jaipur and we work with Uttar Pradesh clients remotely, which is how most accounting is delivered in India now. Ledgers, bank feeds, marketplace reports and shipping bills are all digital. What actually decides whether your books are right is whether your accountant has reconciled marketplace settlements and export refunds before — not the distance to their desk.
I sell on Amazon FBA and my stock is in a Noida or Ghaziabad warehouse. Do I need a UP GST registration?
If your inventory is held in a warehouse in Uttar Pradesh, that generally creates a place of business in the state and a registration requirement there, even if your company is registered elsewhere. Because NCR fulfilment centres sit across UP, Haryana and Delhi, this catches sellers regularly. We track where your stock actually sits as part of the monthly work.
I export handicrafts from Moradabad. Can you handle LUT and GST refunds?
Yes. We file and renew the Letter of Undertaking each financial year, keep export invoices and shipping bills reconciled against what was reported in GSTR-1, track refund claims so they do not stall, record duty drawback and RoDTEP entitlements in the correct period, and account for foreign currency receipts and the exchange differences that follow.
I run a carpet export business in Bhadohi and also sell online. Can both sit in one set of books?
Yes, and it is a growing pattern. They are two different reconciliation problems — zero-rated export supplies with refund tracking on one side, marketplace settlements with fee and tax deductions on the other. Handling both together, in one ledger, is a large part of what we do.
Which accounting software do you work in?
Tally and TallyPrime are the most common for our India-based work, and we also work in Zoho Books, QuickBooks, Xero and spreadsheet-based workflows. If you are already on a platform that works for you, we adapt to it rather than migrating a working ledger for our own convenience.
Can you reconcile COD and payment gateway settlements?
Yes. Gateway payouts net their fees before they reach you, and COD remittances arrive from couriers on a separate cycle with failed deliveries and RTO netted against them. Both are reconciled to order level and then to the bank.
My books are six months behind. Can you still take this on?
Yes. Backlog cleanup is a normal part of onboarding. Clean books take one to two weeks to bring into a running cycle; six months or more of backlog takes two to six weeks or longer depending on volume, because we rebuild from source documents and reconcile rather than rolling forward figures we cannot verify.
Do you provide channel-wise profitability and MIS reports?
Yes. The monthly pack includes marketplace-wise sales, fees analysis, returns analysis and channel-wise profitability alongside the P&L, balance sheet and reconciliations. The reconciliation work is what makes those numbers trustworthy in the first place.
Do you file GST returns as well as maintaining the books?
Both, and they are handled together. Bookkeeping that is never reconciled against the returns actually filed is where most GST notices begin, so we do not split those two jobs between parties who never compare notes.
What does it cost to outsource accounting for a UP business?
We quote after reviewing your actual volumes. Pricing depends on transaction count, the number of platforms and bank accounts, how many GST registrations are involved, whether exports and refund tracking are in scope, the software, and whether there is a backlog to clear first. A seller doing four hundred orders a month and one doing forty thousand are not the same engagement at any price.