Virtual CFO Services for Growing Indian Businesses
Senior financial leadership without a full-time hire. Monthly MIS, cash flow visibility, unit economics and compliance oversight — delivered by a chartered team that has worked with over 100 businesses since 2017.
What Is a Virtual CFO?
A virtual CFO is an outsourced senior finance professional who takes on the strategic responsibilities of a Chief Financial Officer on a part-time or retainer basis, without joining your company as a full-time employee.
A virtual CFO does not replace your accountant. Your accountant records what has already happened. A virtual CFO uses those records to answer forward-looking questions: whether your pricing sustains your margins, how many months of runway you have, which products or channels are actually profitable, and whether your working capital cycle can support the growth you are planning.
The service is also known as an outsourced CFO, fractional CFO, or part-time CFO. The terms describe the same arrangement — senior financial judgement bought in units of time rather than as a salaried position.
Virtual CFO vs Full-Time CFO vs Accountant
Sample MIS extract — illustrative figures
| Accountant / Bookkeeper | Virtual CFO | Full-Time CFO | |
|---|---|---|---|
| Main question answered | What happened? | What should we do next? | What should we do next? |
| Core work | Recording, reconciliation, filing | Analysis, forecasting, controls, decision support | Analysis, forecasting, plus internal leadership |
| Engagement | Monthly, transactional | Monthly retainer, fixed scope | Full-time employee |
| Typical annual cost in India | ₹1–4 lakh | ₹3–12 lakh | ₹25 lakh and above |
| Best suited to | All businesses | ₹2 crore–₹100 crore turnover | ₹100 crore and above, or funded scale-ups |
| Availability | Scheduled | Scheduled plus review calls | Daily, in-house |
Most businesses between ₹2 crore and ₹100 crore in turnover need CFO-level thinking but cannot justify a CFO-level salary. That gap is what a virtual CFO fills.
Signs Your Business Needs a Virtual CFO
You are likely ready for this service if any of the following is true:
- Revenue is growing but the bank balance is not
- You cannot say, with confidence, which product, SKU or channel makes the most profit
- Your books are up to date but you still make decisions on instinct
- Monthly numbers arrive late enough that they are history, not information
- You are preparing to raise funds and need clean, defensible financials
- A lender or investor has asked for projections you cannot produce
- Compliance deadlines are handled reactively, and notices have started arriving
- You are spending your own time on finance instead of on the business
What Our Virtual CFO Service Includes
Monthly MIS and Management Reporting
Every month you receive a reporting pack built on reconciled figures, not estimates:
- Profit and loss with month-on-month and year-on-year comparison
- Balance sheet summary
- Cash flow statement
- Segment-wise profitability — by product, channel, branch or client, depending on your business
- Expense analysis with variance against budget
- Receivables and payables ageing
- A short written commentary explaining what changed and why
Profit & Loss
Sample MIS extract — illustrative figures
| Particulars | Jul 2026 | % of rev | Jun 2026 | % of rev | MoM change |
|---|---|---|---|---|---|
| Gross sales | 87,05,000 | 111.0% | 80,32,000 | 111.8% | +8.4% |
| Less: returns & RTO | (8,63,000) | (11.0%) | (8,46,000) | (11.8%) | +2.0% |
| Net revenue | 78,42,000 | 100.0% | 71,86,000 | 100.0% | +9.1% |
| Cost of goods sold | (22,19,000) | (28.3%) | (20,61,000) | (28.7%) | +7.7% |
| Gross profit | 56,23,000 | 71.7% | 51,25,000 | 71.3% | +9.7% |
| Platform & gateway fees | (9,29,300) | (11.9%) | (8,71,000) | (12.1%) | +6.7% |
| Logistics & fulfilment | (7,56,700) | (9.6%) | (7,18,000) | (10.0%) | +5.4% |
| Performance marketing | (21,63,000) | (27.6%) | (20,34,000) | (28.3%) | +6.3% |
| Contribution margin | 17,74,000 | 22.6% | 15,02,000 | 20.9% | +18.1% |
| Fixed overheads | |||||
| Salaries & wages | (7,20,000) | (9.2%) | (6,95,000) | (9.7%) | +3.6% |
| Rent & utilities | (1,10,000) | (1.4%) | (1,10,000) | (1.5%) | — |
| Software & subscriptions | (68,000) | (0.9%) | (64,000) | (0.9%) | +6.3% |
| Professional fees | (85,000) | (1.1%) | (82,000) | (1.1%) | +3.7% |
| Other administrative | (1,42,000) | (1.8%) | (1,13,000) | (1.6%) | +25.7% |
| EBITDA | 6,49,000 | 8.3% | 4,38,000 | 6.1% | +48.2% |
| Depreciation | (62,000) | (0.8%) | (62,000) | (0.9%) | — |
| Finance cost | (48,000) | (0.6%) | (51,000) | (0.7%) | (5.9%) |
| Tax provision | (1,35,700) | (1.7%) | (1,04,000) | (1.4%) | +30.5% |
| Profit after tax | 4,03,300 | 5.1% | 2,21,000 | 3.1% | +82.5% |
Cash Flow Forecasting and Working Capital Management
- 13-week rolling cash flow forecast
- Receivable collection planning and follow-up discipline
- Payable scheduling aligned to inflows
- Inventory and working capital cycle analysis
- Early warning on shortfalls, with time to act rather than react
Cash, Receivables & Inventory
Sample MIS extract — illustrative figures
| Cash movement | July 2026 |
|---|---|
| Opening balance | 18,42,000 |
| Collections | 74,86,000 |
| Operating payments | (69,15,000) |
| GST paid | (4,12,000) |
| Capital expenditure | (1,20,000) |
| Closing balance | 18,81,000 |
| Receivables ageing | Amount | Mix |
|---|---|---|
| 0–15 days | 8,42,000 | 63.3% |
| 16–30 days | 3,15,000 | 23.7% |
| 31–60 days | 1,28,000 | 9.6% |
| Over 60 days Follow up | 46,000 | 3.4% |
| Total · DSO 15.2 days | 13,31,000 | 100.0% |
| Payables ageing | Amount | Mix |
|---|---|---|
| 0–30 days | 9,86,000 | 65.7% |
| 31–60 days | 4,22,000 | 28.1% |
| Over 60 days | 92,000 | 6.2% |
| Total | 15,00,000 | 100.0% |
| Inventory position | Amount | Note |
|---|---|---|
| Closing stock at cost | 34,20,000 | 46 days cover |
| Fast moving (<60 days) | 24,86,000 | 72.7% |
| Slow moving (60–120 days) | 5,16,000 | 15.1% |
| Ageing over 120 days Review | 4,18,000 | 12.2% |
| Cash locked in inventory | 34,20,000 | — |
Budgeting, Planning and Variance Analysis
- Annual operating budget built with your team
- Monthly actual-versus-budget comparison
- Driver-level variance explanation — not just what missed, but why
- Rolling forecast updates as conditions change
Unit Economics and Profitability Analysis
- Contribution margin by product, SKU, service line or channel
- Customer acquisition cost against customer lifetime value
- Break-even analysis
- Pricing review grounded in actual landed cost
- Identification of loss-making lines that revenue growth is currently hiding
Sample MIS extract — illustrative figures
| SKU | Units | Net sales | Share of revenue | Contribution | Share of contribution | CM % |
|---|---|---|---|---|---|---|
| Peptide Face Serum 30ml Margin risk | 6,240 | 18,72,000 | 23.9% | 2,06,000 | 11.6% | 11.0% |
| Vitamin C Cleanser 100ml | 5,880 | 14,70,000 | 18.7% | 4,26,000 | 24.0% | 29.0% |
| Repair Hair Mask 200g | 4,120 | 12,36,000 | 15.8% | 3,58,000 | 20.2% | 29.0% |
| Body Butter 250g | 3,560 | 10,68,000 | 13.6% | 2,88,000 | 16.2% | 27.0% |
| Sunscreen SPF 50 · 50ml | 2,980 | 8,94,000 | 11.4% | 3,04,000 | 17.1% | 34.0% |
| Travel Kit (4-piece) Loss-making | 890 | 3,56,000 | 4.5% | (28,000) | (1.6%) | (7.9%) |
| Festive Gift Box Loss-making | 420 | 2,10,000 | 2.7% | (41,000) | (2.3%) | (19.5%) |
| All other SKUs (14) | 3,510 | 7,36,000 | 9.4% | 2,61,000 | 14.8% | 35.5% |
| Total | 27,600 | 78,42,000 | 100.0% | 17,74,000 | 100.0% | 22.6% |
Financial Modelling and Fundraising Support
- Three-statement financial models
- Scenario and sensitivity analysis
- Investor and lender reporting packs
- Data room preparation and financial due diligence support
- Term sheet and valuation input from a finance perspective
Compliance Oversight and Internal Controls
- GST, TDS and income tax calendar oversight
- ROC and statutory filing tracking
- Documented approval and authorisation processes
- Segregation of duties in payment and purchase cycles
- Audit readiness maintained through the year, not assembled in March
Virtual CFO Services for Ecommerce and D2C Brands
Online businesses carry a financial complexity that general CFO services often miss. We built this capability first, and it remains our deepest specialisation.
For sellers on Amazon, Flipkart, Meesho, Myntra, Ajio and Nykaa, and for D2C brands on Shopify and WooCommerce, our virtual CFO engagement additionally covers:
- Marketplace settlement reconciliation, with short-payments identified and pursued
- True SKU-level margin after commission, shipping, RTO, returns and advertising cost
- Blended and channel-level ROAS assessed against contribution margin, not revenue
- Inventory planning, dead stock identification and cash locked in inventory
- Multi-state GST implications of marketplace warehousing
- Payment gateway and COD reconciliation across Razorpay, Cashfree, PayU and Stripe
Marketplace Settlement Reconciliation
expected vs received
Sample MIS extract — illustrative figures
| Platform | Expected settlement | Received | Short paid | Variance % | Orders affected | Recovered | Claims open |
|---|---|---|---|---|---|---|---|
| Amazon | 21,13,000 | 20,84,300 | (28,700) | 0.14% | 41 | 18,400 | 10,300 |
| Flipkart | 11,15,000 | 10,97,600 | (17,400) | 0.16% | 29 | 9,100 | 8,300 |
| Meesho | 6,60,000 | 6,51,200 | (8,800) | 0.13% | 22 | 3,700 | 5,100 |
| Quick commerce Matched | 9,91,000 | 9,91,000 | — | — | — | — | — |
| Total | 48,79,000 | 48,24,100 | (54,900) | 0.11% | 92 | 31,200 | 23,700 |
Channel Profitability
contribution after ad spend
Sample MIS extract — illustrative figures
| Channel | Units | Net sales | Return rate | Platform fees | Logistics | Ad spend | Contribution | CM % |
|---|---|---|---|---|---|---|---|---|
| D2C website | 9,850 | 29,63,000 | 6.0% | (59,300) | (2,66,700) | (9,48,000) | 8,89,000 | 30.0% |
| Amazon | 7,420 | 21,13,000 | 11.0% | (3,38,000) | (1,90,000) | (5,49,000) | 4,44,000 | 21.0% |
| Quick commerce | 2,890 | 9,91,000 | 7.2% | (2,58,000) | (45,000) | (2,18,000) | 1,81,000 | 18.3% |
| Flipkart | 4,180 | 11,15,000 | 14.0% | (1,89,000) | (1,23,000) | (2,90,000) | 1,90,000 | 17.0% |
| Meesho Watch | 3,260 | 6,60,000 | 19.0% | (85,000) | (1,32,000) | (1,58,000) | 70,000 | 10.6% |
| Total | 27,600 | 78,42,000 | 11.0% | (9,29,300) | (7,56,700) | (21,63,000) | 17,74,000 | 22.6% |
Ecommerce founders frequently discover that their best-selling product is their least profitable one. Finding that out is the point of the engagement.
Who We Work With
Indian businesses with operations or entities in the UAE, UK or USA
Startups preparing for or operating post-fundraise
SMEs and family businesses in a professionalisation phase
Ecommerce sellers and D2C brands
Manufacturers and traders managing inventory-heavy working capital
Service businesses, agencies and consultancies
How the Engagement Works
Step 1 — Discovery call. We understand your business model, current finance setup and the decisions you are struggling to make. No cost, no obligation.
Step 2 — Financial health review. We examine your existing books, reporting and compliance position, and give you a written summary of what is working and what is not.
Step 3 — Scope and pricing. You receive a defined monthly scope with named deliverables and dates. Pricing is fixed and stated upfront.
Step 4 — Onboarding. We set up the reporting structure, chart of accounts, and data flows from your accounting software, marketplaces and banks.
Step 5 — Monthly cycle. Reporting pack delivered by an agreed date each month, followed by a review call where we discuss decisions, not just numbers.
Compliance Status
Sample MIS extract — illustrative figures
| Item | Period | Due date | Status | Amount | Remarks |
|---|---|---|---|---|---|
| GSTR-1 | Jul 2026 | 11 Aug 2026 | Filed | — | Filed on due date |
| GSTR-3B | Jun 2026 | 20 Jul 2026 | Filed | 4,12,000 | Paid in full |
| GSTR-2B ITC reconciliation | Jul 2026 | — | Mismatch | 42,000 | 7 vendors not filed; ITC held back |
| TDS payment | Jul 2026 | 07 Aug 2026 | Paid | 1,18,000 | — |
| Marketplace TCS credit | Jul 2026 | — | Reconciled | 78,400 | Matched to cash ledger |
| Advance tax — Q2 | FY 2026-27 | 15 Sep 2026 | Upcoming | 1,45,000 | Provision built into forecast |
Step 6 — Quarterly strategic review. A deeper session covering budget performance, pricing, working capital and the next quarter’s priorities.
Engagement Models
| Model | Suited to | Includes |
|---|---|---|
| Essential | Businesses under ₹5 crore turnover | Monthly MIS, cash flow tracking, compliance calendar, monthly review call |
| Growth | ₹5–50 crore turnover | Everything in Essential, plus budgeting, unit economics, variance analysis, quarterly strategic review |
| Strategic | Funded companies and fundraise preparation | Everything in Growth, plus financial modelling, investor reporting, due diligence support |
Pricing depends on transaction volume, number of entities and reporting complexity. Share your turnover and structure for a fixed monthly quote.
Why Businesses Choose Om Global Accounting & Advisory
- Operating since 2017, with a team of 15+ finance professionals
- Over 100 clients across 50+ cities in India, plus the UAE, UK and USA
- Reconciliation-first approach — we do not report on numbers we have not matched
- Deep ecommerce and marketplace specialisation
- Works within your existing stack: Tally, Zoho Books, QuickBooks, Xero
- Direct WhatsApp and call access, not a ticket queue
- Fixed monthly pricing agreed in advance
- Government MSME registered: UDYAM-RJ-17-0475651
Talk to a Virtual CFO
Tell us your turnover, your business model and the decision you are currently stuck on. We will tell you honestly whether a virtual CFO is the right answer for you.
📞 Call: +918094444888 💬 WhatsApp: +918094444888 ✉️ cs@omaccounting.in
Frequently Asked Questions
What does a virtual CFO do?
A virtual CFO handles financial strategy, planning and oversight for a business on a part-time or retainer basis. The work covers management reporting, cash flow forecasting, budgeting, profitability analysis, internal controls and compliance oversight — the strategic layer above day-to-day bookkeeping.
What is the difference between a virtual CFO and an accountant?
An accountant records and reports what has already happened. A virtual CFO interprets those records to guide future decisions — pricing, cash planning, investment, cost structure and growth. Most businesses need both, and the two roles work together.
How much do virtual CFO services cost in India?
Fees typically range from ₹25,000 to ₹1,00,000 per month depending on turnover, transaction volume, number of entities and scope. This compares with ₹25 lakh or more annually for a full-time CFO. We quote a fixed monthly fee after reviewing your business.
Is a virtual CFO worth it for a small business?
It depends on the decisions you face. If you are choosing between products, planning capacity, managing tight cash or preparing to raise money, the answer is usually yes. If your business is stable and simple, a good accountant may be sufficient.
Do you work with businesses outside Jaipur?
Yes. The service is delivered remotely across India, and we currently serve clients in over 50 cities as well as the UAE, UK and USA. Physical location does not affect the engagement.
Can a virtual CFO help with fundraising?
Yes. We prepare three-statement financial models, projections, investor reporting packs and data rooms, and support financial due diligence during the raise.
Which accounting software do you work with?
Tally, Zoho Books, QuickBooks and Xero. We work within whichever system you already use rather than requiring a migration.
How quickly can a virtual CFO engagement start?
Onboarding usually takes two to four weeks depending on the state of your existing books. The first full reporting pack is typically delivered within the first complete month.
Do you provide virtual CFO services for ecommerce sellers?
Yes, and it is our deepest area of specialisation. We handle marketplace settlement reconciliation, SKU-level margin analysis, RTO and return accounting, and multi-state GST for sellers on Amazon, Flipkart, Meesho, Shopify and other platforms.
Will my financial data remain confidential?
Yes. Client data is handled under confidentiality terms, with access restricted to the assigned team, and we sign an NDA where required.
Can I start with a smaller scope and expand later?
Yes. Many clients begin with monthly MIS and cash flow reporting, then add budgeting, unit economics and strategic advisory as the value becomes clear.
What is a fractional CFO?
A fractional CFO is the same arrangement as a virtual CFO — a senior finance professional engaged for a fraction of full-time capacity. The terms virtual CFO, outsourced CFO, part-time CFO and fractional CFO are used interchangeably in the Indian market.