Accounting and Bookkeeping Services in India for Ecommerce Sellers, Exporters and Growing Businesses
Om Accounting is an Indian accounting firm specialising in ecommerce and marketplace accounting, GST compliance and export refunds, working with 40+ clients across the country from two offices in Jaipur. Approximately 38 of those clients are ecommerce businesses. We reconcile in the region of 15 to 18 lakh order-level transactions every month and handle GST accounting and filing across roughly 60 to 70 GSTINs.
Most accounting firms describe themselves by the returns they file. We would rather describe ourselves by the problem we solve: reconciling the whole money trail, from marketplace gross sales through settlement, fees, returns and taxes, all the way to the amount that lands in the bank — so that an owner knows their real sales, real costs, real cash position and real profitability.
| What we do | Bookkeeping, GST compliance, marketplace settlement reconciliation, export accounting and refunds, month-end close, MIS and Virtual CFO |
|---|---|
| Who we work with | Amazon, Flipkart, Myntra and Meesho sellers; D2C brands; exporters; manufacturers and trading MSMEs; accounting firms needing back-office capacity |
| Where | Remotely across India, and internationally, from two offices in Jaipur |
| Since | July 2017 |
| Team | 15+ accounting and finance professionals, including Chartered Accountants and CPA professionals |
| Reporting | Monthly pack delivered between the 15th and the 20th |
The number in your bank is not your sales
This is the single most expensive misunderstanding in Indian ecommerce accounting, and it is where most of the books we inherit have gone wrong.
When a marketplace settles money into your account, the chain behind that figure runs: gross sales, less returns and refunds, less RTO, less marketplace commission, less shipping and fulfilment charges, less collection and payment fees, less other adjustments, less TCS and TDS withheld, equals the settlement you received.
Record the bank credit as revenue and four things break at once. Your turnover is understated, so your GST returns stop agreeing with your marketplace reports. Every fee you paid disappears from the books, so you cannot see what a channel actually costs. The tax withheld on your behalf goes unclaimed. And channel-wise profitability becomes impossible to calculate — which means you cannot answer whether a platform is making you money or quietly losing it.
Accounting services by state
The accounting problems are not the same everywhere, and neither are these pages. Each one leads on what that state’s businesses actually deal with rather than repeating the same text with a different name.
| Rajasthan | Our home state, with both offices in Jaipur. Export accounting for gems, handicrafts and textiles — LUT, IGST refunds and forex realisation |
|---|---|
| Maharashtra | Marketplace warehousing GST — stock held in the Bhiwandi and Navi Mumbai belt creates a registration obligation for out-of-state sellers |
| Delhi NCR | Ecommerce and marketplace accounting across the capital region, served remotely from Jaipur |
| Uttar Pradesh | Two states in one — the Noida and Ghaziabad ecommerce belt, and the Moradabad, Bhadohi, Kanpur and Agra export clusters |
| Karnataka | Bengaluru D2C brands that must explain their books to investors — real unit economics and investor-grade monthly reporting |
| Tamil Nadu | Job work accounting and ITC-04 for Tiruppur and Erode, where production passes through several outside units before it ships |
| Gujarat | Inverted duty structure refunds for Surat processing and Morbi ceramics, where input tax credit accumulates faster than it can be used |
| Telangana | Export of services rather than goods — the five conditions, the intermediary trap, and evidence without a shipping bill |
| West Bengal | Kolkata as a distribution market — inter-state branch and stock transfers, C&F arrangements, and leather and jute exports |
| Haryana | Gurugram multi-channel brands, including why selling to a quick commerce platform is often not a marketplace sale at all |
| Punjab | Section 43B(h) MSME payment exposure and bank-facing stock and book debt reporting for Ludhiana and Jalandhar manufacturers |
| Andhra Pradesh | Exempt domestic supplies alongside zero-rated exports, and the monthly input tax credit apportionment that decides aqua margins |
Within those, three city pages go into more local detail: accounting services in Jaipur, Mumbai and Nagpur.
Marketplace and settlement reconciliation, platform by platform
Amazon
Settlement reports reconciled line by line against sales, returns, replacements, FBA and Easy Ship fees, storage and long-term storage charges, advertising deductions and reimbursements, then matched to the bank credit and to the TCS reflected in your GST portal. Our Amazon seller accounting page covers this in depth.
Flipkart, Myntra and Meesho
Each platform reports differently, settles on its own cycle and gives the same deduction a different name. Several of our clients sell on three or more platforms at once, and the value is in seeing them side by side in one ledger rather than in four spreadsheets that never agree. See Flipkart seller accounting.
Shopify, WooCommerce and your own website
D2C revenue arrives through payment gateways rather than marketplace settlements, so the reconciliation runs gateway payout to order to bank. Discounts, shipping collected from the customer and courier charges paid out all need to land in the right place or your gross margin is a guess. See Shopify and D2C accounting.
Payment gateways and cash on delivery
Razorpay, Cashfree, PayU, PhonePe and card settlements each net their fees before payout. COD remittances arrive from couriers on a separate cycle with failed deliveries and RTO netted against them. Unreconciled COD is one of the most common places we find amounts a business had written off as unexplainable.
The two tax numbers that decide your ecommerce margin
GST TCS under section 52 is 0.5 percent — 0.25 percent CGST plus 0.25 percent SGST on intra-state supplies, or 0.5 percent IGST on inter-state. It came down from 1 percent on 10 July 2024. Marketplaces report it in GSTR-8 by the 10th of the following month and it appears in your electronic cash ledger. If nobody reconciles your marketplace reports against GSTR-8, that credit can sit unclaimed indefinitely.
Income-tax TDS under section 194-O is 0.1 percent, down from 1 percent on 1 October 2024, with a five lakh rupee threshold for individuals and HUFs with PAN and Aadhaar linked and no threshold at all for companies and LLPs.
Neither is large on a single order. Across a year of volume they are not small, and the businesses that never claim them are almost always the ones whose books treat the settlement as the sale. The ecommerce accounting guide for Indian sellers works through the whole trail step by step.
What else we do
Beyond marketplace work, the core of the practice is ordinary accounting done properly. Accounting and bookkeeping covers the monthly ledger, bank reconciliation, receivables and payables and month-end close. Ecommerce accounting sets out the marketplace method in full. Virtual CFO services covers cash-flow forecasting, working capital and profitability work for businesses that need more than accurate books. And outsourced accounting from India is for overseas businesses and accounting firms that want to hand the function over entirely.
What we handle right now
- 40+ clients, approximately 38 of them ecommerce businesses
- Roughly 15 to 18 lakh order-level ecommerce transactions reconciled each month, and more in festive periods
- GST accounting and filing across approximately 60 to 70 GSTINs
- Amazon, Flipkart, Myntra and Meesho, plus D2C and own-website channels, with several clients selling on three or more platforms at once
- A team of 15+ accounting and finance professionals, including Chartered Accountants and CPA professionals
How the month actually runs
Marketplace and sales data is collected by the 8th, so GSTR-1 can be filed by the 11th. Bank and accounting data is in by the 14th. Your reporting pack is delivered between the 15th and the 20th. The order matters: collecting marketplace data after the GST deadline rather than before it is how businesses end up filing from figures nobody reconciled, then spending the following year amending them.
What lands in your inbox each month
- Profit and loss, and balance sheet
- Marketplace-wise sales
- Settlement reconciliation
- Marketplace fees analysis
- Returns and refunds analysis
- GST, TCS and TDS reconciliation
- Bank reconciliation
- Receivables and payables
- Inventory information
- Channel-wise profitability
It is built to be read by an owner making decisions, not filed away by an accountant.
Two reconciliations that found real money
On a client at roughly one crore of annual turnover, detailed reconciliation identified in excess of one lakh of previously unmatched amounts — a mix of items that can arise from unclaimed TCS credit, unmatched remittance, missing adjustments or wrongly accounted marketplace deductions. On another engagement covering eight months of historical accounts, reconciliation identified a previously unmatched difference at the twenty-five lakh level, after which the records were cleaned and the process standardised so it stopped recurring.
Those amounts were identified and correctly accounted for. We are careful not to describe them as money recovered or won, because that is not what reconciliation does — it tells you the truth about where your money went, and it is then usually possible to act on it.
When your books are months behind
Normal, and worth saying at the start. Clean books take one to two weeks to bring into a running cycle. A backlog of six months or more takes two to six weeks or longer depending on volume, because we rebuild from source documents and reconcile rather than rolling forward figures we cannot verify. We would rather take the extra fortnight and start from a correct opening position than deliver a fast first month that carries someone else’s errors forward.
Who you are actually hiring
Om Accounting was founded in July 2017 by Bhagirath Kirad, who has worked in accounting and finance professionally since 2007. He holds a B.Com and an M.Com, and an MBA in Finance and Marketing. The firm is now a team of 15+ accounting and finance professionals, including Chartered Accountants and CPA professionals alongside B.Com and M.Com qualified accountants and experienced bookkeeping specialists. More on the practice is on our about page.
Work is organised by function — bookkeeping, reconciliation, GST, export accounting, ecommerce, review and quality control — so your file does not depend on one person’s attendance, and the person recording your transactions is not the only person who looks at them before you do. You still get one named contact who stays with your account.
Talk to us about your books
Tell us what you sell, which platforms you are on, roughly how many transactions a month, whether you export, and where the books stand today. That is enough for us to say whether we are the right fit and what the work would involve. We quote after looking at your actual volumes rather than from a price list.
Call or WhatsApp +91 80944 44888, or write to cs@omaccounting.in. We work Monday to Saturday, 9 AM to 8 PM IST, from 201, Second Floor, 27B Dhuleshwar Garden, C-Scheme, Jaipur 302001 and Patrakar Colony, Mansarovar Extension, Jaipur. Full details are on our contact page.
Frequently Asked Questions
Which states do you work in?
All of them, remotely. We have written detailed pages for Rajasthan, Maharashtra, Delhi NCR, Uttar Pradesh, Karnataka, Tamil Nadu, Gujarat, Telangana, West Bengal, Haryana, Punjab and Andhra Pradesh because those states have distinct accounting problems. Working with a business anywhere else in India is exactly the same engagement.
Do I need an accountant in my own city?
Rarely. Ledgers, bank feeds, marketplace reports and shipping bills are all digital, and the thing that decides whether your books are right is whether your accountant has reconciled marketplace settlements or export refunds before. Most general practices near you have very few such clients. If you genuinely need someone physically present, a local firm is the right answer and we will say so.
What makes ecommerce accounting different from ordinary bookkeeping?
The settlement. In ordinary trade, the money that arrives is the sale. On a marketplace it is the sale less commission, shipping, fulfilment, returns, RTO, payment fees and withheld tax — so recording the bank credit as revenue is wrong in six directions at once. Everything downstream, from GST agreement to channel profitability, depends on unpicking that.
Do you handle GST filing as well as bookkeeping?
Both, and they are handled together. Bookkeeping that is never reconciled against the returns actually filed is where most GST notices begin, so we do not split those two jobs between parties who never compare notes.
Can you handle multiple GST registrations across states?
Yes, and it is common in our work — we handle roughly 60 to 70 GSTINs. Each registration gets its own GSTR-1 and GSTR-3B, its own credit reconciliation against GSTR-2B and its own e-way bill trail, with inter-state movements between them reconciled so group turnover ties back to what was filed.
Which accounting software do you work in?
Tally and TallyPrime are the most common for our India-based work, and we also work in Zoho Books, QuickBooks, Xero and spreadsheet-based workflows. If you are already on a platform that works for you, we adapt to it rather than migrating a working ledger for our own convenience.
My books are six months behind. Can you still take this on?
Yes. Backlog cleanup is a normal part of onboarding. Expect two to six weeks or longer depending on volume, because we rebuild from source documents and reconcile rather than rolling figures forward. You get your first reporting pack once the opening position is settled.
Do you work with businesses outside India?
Yes — overseas businesses and accounting firms that want back-office capacity. Our outsourced accounting page sets out how those engagements run, which software we work in, how confidentiality and access are handled, and what turnaround we will honestly commit to.
What does it cost?
We quote after reviewing your actual volumes rather than from a price list. Pricing depends on transaction count, the number of platforms and bank accounts, how many GST registrations are involved, whether exports or refunds are in scope, the software, and whether there is a backlog to clear first. A seller doing four hundred orders a month and one doing forty thousand are not the same engagement at any rate.
How quickly can you start?
Usually within a week of agreeing scope and receiving access. The first month is spent agreeing the last date your existing books can be trusted, collecting statements and source documents, and rebuilding forward from there — you get the first reporting pack once that opening position is settled.