YOU’RE BUILDING A BRAND, NOT JUST SELLING

Here’s the difference between a Flipkart seller and a D2C founder:

**Flipkart Seller:** Uploads product, waits for settlement, pays commission

**D2C Founder:** Owns customer data, builds email list, creates loyalty, owns margins

But this freedom comes with complexity.

You’re not just selling products anymore—you’re building a business. And that means:

– Multiple revenue streams (Shopify + Instagram Shop + Facebook + email)

– Different payment methods (cards, UPI, buy-now-pay-later, cryptocurrency)

– Subscriptions + one-time purchases

– Influencer collaborations and affiliate commissions

– Customer acquisition costs across multiple channels

– Inventory across your warehouse + maybe a 3PL

Most D2C founders do bookkeeping wrong. They either:

1. **Don’t do it at all** → No idea if they’re actually profitable

2. **Mix personal & business finances** → Tax nightmare

3. **Track sales but not costs** → Missing the whole profit picture

4. **Use spreadsheets** → Data errors, no insights, chaos at tax time

That’s where we come in.

D2C Accounting ≠ Marketplace Accounting (Here’s Why)

**Marketplace Seller (Amazon/Flipkart):**

– Marketplace handles customer, shipping, returns

– Your job: Upload products, optimize listings, manage ads

– Accounting: Track fees, refunds, commissions

– Payment: Single settlement account

– Complexity: Medium

**D2C Brand (Shopify/WooCommerce):**

– YOU handle customer, shipping, returns, customer service

– YOUR job: Everything—product, marketing, fulfillment, support

– Accounting: Track sales from multiple channels, payment gateway fees, shipping costs,

  customer acquisition, inventory, subscriptions

– Payment: Multiple gateways (Razorpay, PayU, Stripe, Cashfree, PayPal)

– Complexity: HIGH

**The Real Problem:**

Most D2C founders have ₹50L revenue but don’t know:

– What’s their actual profit margin?

– Which product category is most profitable?

– How much is customer acquisition costing?

– Are they paying too much for shipping?

– What’s the impact of discounts on profitability?

Without this data, they make bad decisions:

– Underpricing products because they don’t know real costs

– Spending on channels that don’t convert

– Missing seasonal profit opportunities

– Running out of cash despite “looking profitable”

We fix this by giving you a real financial dashboard.

Our Shopify Accounting Approach (Complete Clarity)

Multi-Channel Revenue Consolidation

D2C brands sell across multiple channels:

– Shopify store

– Instagram Shop

– Facebook Shop

– TikTok Shop

– Direct emails (if you sell via email links)

– Marketplaces (some D2C brands also sell on Amazon)

– Affiliate/influencer sales

**The Problem:**

Revenue sits in different Shopify accounts, payment gateways, and bank accounts.

It’s scattered everywhere.

**Our Solution:**

We consolidate all revenue into one unified P&L showing:

– Total revenue (all channels combined)

– Revenue by channel (which is bringing the most money?)

– Revenue by product (which products are best sellers?)

– Revenue by customer segment (are your high-value customers from ads or organic?)

This is NOT available in Shopify’s default reports.

**Deliverable:** Monthly consolidated revenue report

Payment Gateway Fee Tracking

Every sale costs you money in payment processing:

– Credit/Debit card: 2-3% + ₹2-5 per transaction

– UPI: 0-1% + ₹0-2 per transaction

– Buy-now-pay-later (BNPL): 3-5% (much higher!)

– International cards: 2-3% + currency conversion fees

**The Hidden Problem:**

Most brands don’t track these fees separately. They see:

– Sale: ₹10,000

– Razorpay settlement: ₹9,700

– They assume the difference is ₹300 loss

But actually, the payment breakdown might be:

– Credit cards (₹6,000 sale): Lost ₹180 in fees

– UPI (₹3,000 sale): Lost ₹0-30 in fees

– BNPL (₹1,000 sale): Lost ₹50 in fees

– Total lost: ₹260 (not ₹300)

The difference? You left money on the table or miscalculated.

We track every transaction and show:

– Fee percentage by payment method

– Which payment methods are most cost-effective

– Recommendations to reduce payment costs (e.g., “Offer UPI discounts to reduce BNPL usage”)

**Deliverable:** Monthly payment gateway analysis + Optimization recommendations

Customer Acquisition Cost (CAC) Tracking

This is where D2C brands fail most.

You spend ₹1L on Instagram ads and get 100 orders for ₹10L revenue.

Looks good, right?

But if:

– Each customer only buys once (no repeat purchases)

– Your product margin is only 25%

– Then profit = ₹2.5L, minus ₹1L ad spend = ₹1.5L profit

– CAC = ₹1,000 per customer

But if your product margin is only 20%?

– Profit = ₹2L, minus ₹1L ad spend = ₹1L profit

– CAC = ₹1,000 per customer (but breaking even)

**What we do:**

We track:

– Ad spend by channel (Facebook, Instagram, Google, email)

– Revenue generated by each channel

– CAC for each channel

– Repeat purchase rate (are customers coming back?)

– Lifetime Value (LTV) per customer

– LTV:CAC ratio (should be 3:1 or higher to be healthy)

This tells you: “Your Facebook ads are costing ₹800 per customer, but they have

3x repeat purchase rate. Your Google ads cost ₹500 per customer but 0% repeat.

Facebook is better long-term.”

**Deliverable:** Monthly customer acquisition report + Channel ROI analysis

Inventory & COGS Management

D2C brands manufacture or import inventory. Tracking COGS correctly is critical.

**Common Mistakes:**

1. Recording all inventory purchase as “expense” in Month 1

   → Makes Month 1 loss look huge, Month 2-3 profit look fake

2. Not tracking inventory shrinkage (damage, theft, waste)

3. Mixing old inventory costs with new inventory

4. Not tracking inventory across multiple locations/3PLs

**How we do it:**

– Record inventory as “asset” when purchased

– Allocate COGS only when inventory sells

– Track inventory movement (warehouse → customer)

– Monitor shrinkage and aging stock

– Generate monthly inventory reports

**Example:**

– January: Buy ₹5L inventory (should be recorded as asset, not expense)

– February: Sell 40% of inventory (COGS = ₹2L, not ₹5L)

– March: Sell another 40% (COGS = ₹2L)

– Your profit looks realistic, not random

**Deliverable:** Monthly inventory valuation report + COGS tracking

Subscription Revenue Accounting

Some D2C brands have subscription models:

– Monthly boxes

– Membership programs

– VIP clubs

– Prepaid plans

**The Challenge:**

Subscription revenue should be “deferred”—recorded gradually as you deliver service,

not all upfront.

**Example:**

– Customer pays ₹12,000 for annual subscription on Day 1

– Don’t record ₹12,000 revenue on Day 1

– Record ₹1,000 monthly as you deliver the service

This is correct accounting and matches your actual delivery.

**We handle:**

– Subscription revenue recognition

– Refunds and cancellations

– Proration (partial months)

– Upgrade/downgrade tracking

– Churn rate analysis

**Deliverable:** Monthly subscription revenue report + Churn analysis

GST & Tax Compliance for D2C

D2C brands have different GST rules than marketplaces:

– No marketplace TCS deduction (you’re not on Flipkart)

– You might be liable for GST directly

– If you sell outside India, different rules apply

– Goods vs. Services GST rates differ

We ensure:

– Correct GST classification of products

– IGST/CGST/SGST tracking

– ITC (Input Tax Credit) on all expenses

– GSTR-1, GSTR-3B filing

– Compliance with e-commerce rules if you also sell on marketplaces

**Deliverable:** Monthly GST-ready accounting + Quarterly filing support

SECTION 4: REAL EXAMPLE – HOW WE OPTIMIZED A D2C BRAND

Case Study: How a Beauty D2C Brand Found ₹3L in Hidden Profit

**The Situation:**

Beauty brand doing ₹25L monthly revenue. Founder thought profit margin was only 15%

(₹3.75L/month). Was considering raising external funding because “growth was great

but cash was tight.”

**What We Discovered:**

1. **Payment Gateway Fees Breakdown:**

   – Razorpay was charging 2.8% across the board

   – By switching high-volume orders to PayU at 0.5% for UPI, saved ₹40K/month

2. **Customer Acquisition ROI:**

   – Instagram ads: CAC ₹1,200, LTV ₹4,500 (great)

   – Google Shopping: CAC ₹800, LTV ₹2,000 (okay, but unprofitable after ad spend)

   – Email: CAC ₹0, LTV ₹3,000 (most profitable channel, was being neglected)

3. **Inventory Mistakes:**

   – ₹5L tied up in old inventory that wasn’t selling

   – COGS was overstated because slow-moving items were dragging down margins

   – By clearing old inventory, freed up ₹2L cash

4. **COGS Tracking:**

   – Thought margin was 40%, actually was 55% (was underpricing!)

   – Raised prices by 8-10%, maintained same volume

   – Profit margin jumped from 15% to 22%

**Results:**

– Found ₹3L in monthly profit that wasn’t visible

– No more external funding needed

– Optimized marketing spend, cut wasted ad spend

– Actual profit margin: 22%, not 15%

**Time Saved:** 30+ hours of manual accounting + Strategic clarity on where to invest

How We Set Up Your Shopify Accounting (Step-by-Step)

**Phase 1: Assessment (Week 1)**

– Audit current financial situation

– Review Shopify store setup

– Check payment gateway integration

– Understand inventory system

– Identify accounting gaps

**Phase 2: Setup (Week 2-3)**

– Integrate Shopify with accounting software (Xero, QuickBooks, Zoho)

– Set up chart of accounts specific to D2C

– Configure payment gateway tracking

– Create inventory tracking system

– Set up customer segments for CAC analysis

**Phase 3: Historical Data (Week 3-4)**

– Import past 6-12 months of data

– Reconcile revenue with bank deposits

– Categorize expenses properly

– Reconcile inventory

– Identify and correct past errors

**Phase 4: Ongoing Monthly Process**

– Weekly revenue tracking

– Daily inventory monitoring

– Monthly payment gateway reconciliation

– Monthly P&L and cash flow analysis

– Monthly CAC and channel ROI analysis

– Monthly inventory valuation

**Phase 5: Quarterly & Annual**

– GST filing support (quarterly)

– Tax return preparation (annual)

– Business strategy review based on numbers

– Pricing recommendations based on margin analysis

Questions D2C Founders Always Ask

Shopify & D2C Brand Accounting Packages

**Starter (₹6,000/month):** For brands with ₹20-50L annual revenue

– Monthly P&L and cash flow

– Revenue consolidation (all channels)

– Payment gateway reconciliation

– Basic GST tracking

**Professional (₹9,500/month):** For brands with ₹50L-1Cr annual revenue

– All Starter features, plus:

– Customer acquisition cost analysis

– Inventory tracking

– Channel-wise ROI analysis

– Pricing recommendations

– Weekly reporting

**Premium (₹15,000/month):** For brands with ₹1Cr+ annual revenue

– All Professional features, plus:

– Dedicated account manager

– Daily monitoring and alerts

– Monthly strategy calls

– Advanced financial forecasting

– Tax planning support

**Get Started:**

– Book a free 30-min consultation to discuss your specific needs

– We’ll recommend the right package for your stage

Why D2C Brands Trust Om Accounting

✓ **D2C-Native Expertise:** Not marketplace accounting repurposed for Shopify.

We understand your unique challenges.

✓ **Multi-Channel Consolidation:** One unified dashboard showing total revenue,

profit, and performance across all your sales channels.

✓ **Profit Clarity:** Most founders discover they’re 3-5% more profitable than

they thought once we track everything correctly.

✓ **Cash Flow Visibility:** You know exactly how much cash you have, where it’s

tied up, and how to improve it.

✓ **Growth Analytics:** CAC, LTV, channel ROI—the metrics that actually matter

for scaling a brand.

✓ **Tax Ready:** Monthly books = zero stress at year-end. Quarterly GST filing

handled automatically.

✓ **Pricing Optimization:** We show which products are overpriced or underpriced.

Most brands raise prices after our analysis.

**Client Results:**

– One founder discovered 22% actual margin (thought it was 15%)

– Another found ₹3L tied up in old inventory

– Another cut ad spend by 30% while increasing revenue through channel optimization

Get Your D2C Finances Right

Stop guessing about profitability. Get a clear, accurate financial picture of

your brand.

**Step 1: Free Shopify Audit**

Send us:

– Last 3 months of Shopify reports

– Last 3 months of payment gateway statements

– Bank deposits

We’ll:

– Audit your current setup

– Identify profit leaks

– Provide 3-5 quick optimizations

– No cost, no obligation

**Step 2: Strategy Call**

We discuss your goals, current challenges, and how we can help.

**Step 3: Implementation**

We set up your complete accounting system and train your team.