Myntra is where Indian fashion brands are built — and where their margins quietly disappear. Long payment cycles, PPMP settlements, heavy return rates and per-style complexity mean your payout almost never tells the real story. OM Accounting reconciles every Myntra settlement at order and style level, so you know which styles make money after returns, commissions and logistics — and which ones only look like they do. We handle accounting for 40+ ecommerce brands across 15–18 lakh monthly transactions.
The Myntra Accounting Problems We Solve
- PPMP settlements: Myntra’s pay-per-performance model blends commission, logistics, and fixed fees into settlement files that don’t map cleanly to your order list. Unreconciled, you accept deductions you can’t verify.
- Fashion return rates: 25–40% returns are normal in fashion. Every return carries reverse logistics and quality-check outcomes — the cost lands on you, and it varies by style.
- Style-level blindness: a brand lives or dies by which styles to reorder and which to kill. Payout-level accounting can’t answer that; style-level P&L can.
- Season cycles: EORS and sale events spike volumes and discounts — accounting must separate discount funding (yours vs Myntra’s) or margins get misread exactly when decisions matter most.
- Payments in arrears: long cycles strain cash. Your books need accrual-accurate receivables, not cash-basis surprises.
What the Service Includes
- PPMP settlement reconciliation: every settlement matched to orders and returns; deductions verified line by line; shortfalls reported with reasons
- Style/SKU-level P&L: net profit per style after commission, logistics, returns and discount funding — reorder and kill decisions with real numbers
- Returns cost accounting: reverse logistics, QC rejections and unsellable-stock impact tracked per style
- Receivables & cash tracking: settlement ageing so you know what’s due, when, and what’s overdue
- GST & TCS: GSTR-1/3B from reconciled data; Myntra TCS credits fully claimed; GST on fees booked for input credit
- Inventory & COGS accounting: season-wise stock, markdowns and write-offs in the books
- Monthly MIS: channel P&L, top/bottom styles, return-rate trends and cash position
Who This Is For
Fashion and lifestyle brands selling on Myntra (and usually Amazon/own D2C site alongside); brands doing sale-event volumes whose settlements nobody verifies; founders who can’t say which styles actually made money last season.
How It Works
- Free settlement health check on one Myntra settlement file.
- Onboarding: style/SKU masters mapped, COGS set up.
- Monthly: reconciliation, books, GST, style P&L and MIS.
See also our Settlement Reconciliation Services, our Ecommerce Accounting Services and our guide to how much ecommerce accounting costs in India.
Frequently Asked Questions
Our Myntra settlements are too complex to verify — is full reconciliation realistic?
Yes; it’s a system, not manual effort. We process settlement files order-by-order and match to your dispatch/return data. The output is a shortfall list, not a spreadsheet dump.
Can you tell us which styles to reorder next season?
We give you the numbers the decision needs: net profit per style after every Myntra cost and returns. Most brands find 15–25% of styles are net-negative once true costs land.
We also sell on Amazon and our own website.
Perfect — one accounting system, channel-wise P&L. Myntra, Amazon, Flipkart, Shopify and WooCommerce are our daily work.
How are sale-event (EORS) discounts handled?
We separate brand-funded and Myntra-funded discounts in the reconciliation, so event performance is measured on real margins.
Get a Free Myntra Settlement Health Check
Get a free Myntra settlement health check — one settlement file is enough to show the gaps. Call +91 80944 44888 · cs@omaccounting.in