Amazon Brand Store

Amazon Brand Store


Amazon’s in-store is one of the key features for brands to drive sales and increase shopper loyalty.

Amazon Brand Stores is the new DIY (Do-It-Yourself) solution, which allows sellers & vendors to set up their own brand stores on The feature is exclusively designed to provide customers with an immersive and rich virtual shopping experience.

In short, it is a free self-service product, which enables a brand owner to create and design multi-page stores in order to highlight their products, value proposition, and brands on Amazon.

Who Can Create An Amazon Store?

To set up an Amazon Store, you should have enrolled in the Amazon Brand Registry program. It is free and available for:

  1. Sellers
  2. Agencies
  3. Vendors

Note that you don’t have to advertise on Amazon in order to create a store.

Why Should You Create An Amazon Store?

The main purpose of creating an Amazon Store is to drive shopper engagement. Since it is a created destination for buyers to learn about different brands and shop different products in one place, it makes it ideal as all as convenient for them to shop.

A “Store” provides excellent brand-centric shopping experience on both Mobile and Desktop platforms.

Amazon Store elevates the experience of shoppers by:

  • Giving an enhanced mobile experience.
  • Capitalizing on both internal and external sources of traffic.
  • Boosting organic rankings on Amazon SERPs (Search Engine Page Results) and thereby, increasing the sales volume.
  • Providing an opportunity to popularize your brand to newer audiences.
  • Promoting your products to all the preexisting customers.

Amazon Stores is a perfect way to build customizable pages by showcasing a small or single group of items. You can include a slideshow containing photos, texts, videos, and other types of content. This makes it great for new product launches.


What Are The Key Features Of Amazon Store?

Key features:

  • Unique Design: With Stores, you can pick your design from a wide range of templates with different store layouts as well as customizable features just to ensure that your brand looks its “best” to the shoppers.
  • Custom Curation: You can feature or highlight a handpicked/dynamic collection of products with optional and impressive multimedia content to improve the shopping experience of your customers.
  • Integrated Promotions: You are free to use its inbuilt social features such as social sharing buttons, connected with various promotional extensions like Headline Search Ads. This drives store awareness & traffic.
  • Multi-Pages: Amazon Stores lets you create multiple pages (3 levels maximum) for showcasing your brand as well as products. You can customize the shopping experience depending on what your business needs.
  • Self-service Builder: With Stores, you get a simple and intuitive builder, which inspires you to set up as engaging as it can be. The templates are simple and easy to use. They are available for free and can be simplified to create an extraordinary experience.
  • Rich Media: It helps in elevating the shopping experience by including rich media & content like images and text. A vendor can create his or her Amazon Store just by logging in to his or her Amazon Marketing Service account and select the Stores tab.
  • No coding required: Since it has a set of templates to choose from, you don’t have to know coding or programming to create one. You can use text, images, and videos to promote your brand and items for free on Amazon without writing a line of code.

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